Homes and Living - All About The Home

Some offer full color and some do not (but it is very expensive)
Once an ad is placed it can not be changed. It is there for a full year.
To reach your total market you must usually purchase ads in more than one book.
Customer service and billing departments usually located out of town and require a lot of patience.

These forms of advertising do a good job of name recognition. However, when consumers are shopping or looking for your phone number, they usually turn to print which is on hand and immediate.

Customers can normally only afford one or two billboards at a time.
Even if they are strategically located, it is hard to reach a large and diverse number of consumers.
Billboards only offer a customer 6 to 8 seconds to look at your ad.

Customers can normally only afford a few radio spots.
Most popular and effective spots are more expensive.
Which radio station is the right station? You need to advertise on more than one station to reach a broader market.
Most radio spots are a quick 10 to 30 seconds.
Many listeners are driving while listening and it would be risky to take notes.

Customers cannot afford many TV commercials.
Some local commercials are not viewed by Satellite customers.
Who has cable? Who has Satellite?
Which TV Station is the right one with the right audience?
TV commercials are mostly a quick 30 to 60 seconds.
Which of the following do you do when the TV commercials interrupt your favorite show or movie?
Use the remote to change the channel
Mute the TV
Go for snacks
Run to do a quick chore
Plug your ears
Rush to pick up pen and paper to take notes and phone numbers.